BREW UP a brain boost with this bitter ‘flower’ [Down the hatch!]
If it feels like your brain power is SLIPPING through your fingers…
You don’t have to sit by idly while your mind turns to MUSH.
Because there’s a way to SUPPORT healthy cognitive function…
And SHARPEN focus and BOOST mood, too!
It’s a “happy hour” trick that could help SAVE your precious memories from swirling down the drain…
As it ZEROES IN on your ability to RECORD new information… and PLAY IT BACK.
Don’t let your brain power FIZZLE OUT
The flower “cones” known as hops (Humulus lupulus) contain a flavonoid called xanthohumol that helps give beer its bitter taste.
In animal studies, xanthohumol has also demonstrated its ability to boost cognitive performance.
But it’s not the ONLY “secret ingredient” that’s contributed to hops extract being linked to FASTER mental processing… LESS forgetfulness…. and even IMPROVED sleep!
There are also “alpha acids” and “beta acids” – known as matured hop bitter acids (MHBA).
In a study published last year, middle-aged folks who hadn’t received any official diagnosis of cognitive impairment… despite showing early signs of decline… supplemented with MHBA.
Compared to the placebo group, the hops group’s scores showed…
- MORE FOCUSED attention
- IMPROVED concentration, and
- RELIEVED mental stress.
And all it took was just 12 weeks.
The theory is that hops extract may work to improve memory function by STIMULATING the vagus nerve.
Research shows that vagus nerve stimulation helps release the neurotransmitter norepinephrine… which can help ENCODE and CONSOLIDATE memories in a certain part of your brain.
As a result, it appears that it can ENHANCE memory retention!
Now, that study was funded by a company called Kirin Holdings – and it should come as no surprise that one of its business ventures is to make beer!
Now, it doesn’t appear as though this Japanese company is trying to sell you more “adult beverages”… or get you HOOKED on their brews.
But they ARE jumping into the potentially profitable “nootropics” game…
And that’s a space in natural health that’s getting pretty crowded.
Fortunately, Kirin seems to have something REAL to offer folks who are worried about SAVING their precious memories…
As they’re leading the charge on researching their own proprietary version of MHBA.
Fortunately, hops extract supplements are widely available at health food stores and online right now – and some are even standardized to contain as much as 80% alpha acids.
You can also look for a supplement that contains a patented form of xanthohumol called XanthoVital, as found in Swanson Vitamins’ XanthoForce antioxidant support.
To cracking open a cold one,
Sarah Reagan
P.S. Check out the eAlert archives for more “flower tricks” to better brain power… like a special type of morning glory… and a purple “cow flower.”


