“Good” Junk Food? We’re Not Buying It.

In a move that seems more like damage control than science, the American Heart Association (AHA) just published guidelines trying to salvage a handful of so-called “healthy” ultra-processed foods.

They claim items like store-bought tomato sauces, low-sugar yogurts, and some breads might be okay in moderation.

But let’s be real—why are we even having this conversation?

Let’s cut through the noise and look at the truth.

Ultra. Processed. Food.

The clue is in the name.

Whether it’s a microwavable veggie burger or a sugar-free almond milk, if it’s ultraprocessed, it’s not health food. Period.

These foods are engineered. Stripped of natural nutrients. Packed with emulsifiers, flavor enhancers, shelf-stabilizers, and cosmetic additives that our bodies were never meant to digest.

And yet, the AHA wants you to believe there’s a “good” kind?

Sorry, no.

Even the so-called healthy versions mess with your metabolism, encourage overeating, and flood your system with questionable ingredients.

Just look at the latest research: Even when “healthy” UPFs are made with fiber and less salt or sugar, they still lead to weight gain and poor outcomes compared to whole, homemade meals.

Let’s call it what it is: a distraction.

While the MAHA Commission is taking a strong stance on the dangers of ultra-processed foods (UPFs), the AHA seems to be taking a softer approach—highlighting a few “healthier” exceptions instead of calling out the bigger issue.

But here’s the truth…

We don’t need loopholes or label gymnastics to feel better about boxed soup or protein bars.

What we do need is clarity—and real food.

This isn’t rocket science. You want better health? Stick to the basics.

• Organic fruits and vegetables
• Whole, unprocessed grains like oats, brown rice, and quinoa
• Grass-fed, pasture-raised meat
• Wild-caught fish
• Raw nuts and seeds
• Eggs, butter, and healthy oils like olive or avocado

When it comes to your plate, the fewer ingredients—and the more recognizable they are—the better.

Look, we get it…

We’ve all had those days where dinner comes from a box. You’re traveling. You’re exhausted. You’re rushing to get something—anything—on the table.

 

That’s life. It happens.

But let’s not pretend the solution is slapping a “healthy” label on junk food.

Because when ultra-processed food becomes your everyday meal, that’s when the real damage starts. And no corporate-sponsored guideline is going to save you from it.

Don’t fall for feel-good junk food—your body deserves better,

Rachel Mace
Managing Editorial Director, e-Alert
with contributions from the research team

P.S. The real reason we’re gaining weight… even with more exercise!

Sources:

LaMotte, S. (2025, August 8). Here are good and bad ultraprocessed foods, according to the American Heart Association. CNN. https://www.cnn.com/2025/08/08/health/aha-ultraprocessed-food-guidelines-wellness