You won’t believe what the makers of Coca-Cola want us to believe about obesity

Silly Coke.

Not since Max Headroom and the New Coke debacle have they put themselves up for such a ribbing.

You’ve probably seen their new PR campaign. The message goes like this… “All calories count. No matter where they come from including Coca-Cola and everything else with calories.”

Nobody in here but us calories! We’re all the same!

Right…so 100 calories of olive oil or avocado has the same effect on your weight and health as 100 calories of Coke?

Why didn’t Max Headroom tell us this years ago?

Sources:
“Critics attack Coke’s anti-obesity ad” Nanci Hellmich, USA Today, 1/14/13, usatoday.com

“Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past” Audrey Carlsen, NPR, 1/26/13, npr.org