KFC and breast cancer awareness–why the fuss?

Why is everyone so upset?

The mainstream media is aghast over the new partnership of KFC and the world’s most prominent breast cancer awareness organization, Susan G. Komen for the Cure.

Why the fuss? They’re actually a natural fit.

Komen has dozens of corporate partners, and MANY of them make products that are low on nutrition and potentially harmful to our health–Dr. Pepper, Mars Snackfood, Dove Chocolates, General Mills, Coffee-Mate (whose main product is essentially a spoonful of partially hydrogenated oil), Pepperidge Farm, to name a few.

But for some reason, everyone else sees KFC as a new low.

For a limited time, KFC will donate 50 cents to Komen for each pink bucket of grilled chicken or original recipe chicken sold. And yes, the buckets really are pink, raising pinkwash to a whole new level.

The term “pinkwash” refers to the practice of a corporation trying to improve its image and boosting sales by partnering with breast cancer awareness programs. And Komen is the leader behind these programs.

So when you go to the KFC website (kfc.com), don’t be surprised to see pink everywhere, framing a promotion of the new Double Down “sandwich” that gets rid of the bun and puts cheese and bacon between two pieces of fried chicken.

I can’t even count the number of likely carcinogens in a sandwich like that. But politics make strange bedfellows, and pink politics apparently make even stranger ones.

To Your Good Health,

Jenny Thompson

Source:
“Breast Cancer Charity’s KFC Alliance Met with Skepticism” Fox News, 4/20/10, foxnews.com