Monsanto doesn’t want to be thought of as the evil company that brought its genetically modified monster to our dinner table anymore.
No, now it’s going to be hip and cool and in with the “in” crowd.
To do that it hired Vance Crow, a smooth-talking 32-year-old whose job it is to fool millennials (kids born from the 1980s to the early 2000s) that GMOs are safe, and Monsanto is their friend.
He’s the new “director of millennial engagement” (yes, that’s an actual job title!) for Monsanto, a hip young foodie who’s out to save the company.
Vance started his gig by riding along with Monsanto seed salesmen. That’s the farming version of a drug rep. And Vance is out to convince the kids and grandkids of farmers that Monsanto’s new technology is the next iPhone.
He’s also traveling the country to try and trick his non-farming peers into believing Monsanto is the neatest thing to come along since sliced bread.
He says that he’s looking for kids in their 20s and 30s to talk to about understanding “the sciences behind what we do” and “our impact on people.”
Well, Vance, it looks like millions of people, of all ages, already know what Monsanto’s “impact on people” has been.
I mean when marches against Monsanto have become regular events, and locales all over the country are enacting legislation to label GM foods, I think it’s Monsanto that isn’t getting the message.
“Beware: Monsanto hires a millennial to convince other millennials that GMOs are okay” Max Goldberg, November 2, 2014, Living Maxwell, livingmaxwell.com