Putting a “fancy” coating on a drug with plenty of problems

At first, I almost didn’t believe it. But then, it kind of made perfect sense.

Prilosec OTC — the proton pump inhibitor drug — now comes with a “fancy coating.”

And how fancy is it? According to the ad, this highfalutin coating “gives you a burst of wildberry flavor.”

Wildberry. My. That IS fancy.

Long-term PPI use increases risk of poor nutrient absorption. The FDA even issued a warning about magnesium deficiency, which the agency links to irregular heartbeat and bone fracture risk.

So if you make a drug that might create more health problems than it solves, what do you do?

Just give it a candy coating. Literally!

Problems solved.