Things didn’t turn out as hoped in California.
Not yet, anyway.
CA voters narrowly defeated Proposition 37 that would have required labeling of GMO foods.
How badly did the Big Food industry want to defeat this measure?
The Alliance for Natural Health (ANH) points out a striking irony.
In a barrage of negative TV ads, the industry claimed the proposition would increase food costs. And yet, members of that industry spent $45 million in the anti-GMO-labeling campaign.
That gives you an idea of how badly they want to keep all of us in the dark about GMO products.
“They” are lead by the agribusiness giants who actually produce GMO science. The names are familiar: Monsanto, Dow, and DuPont.
But the food brands that contributed generously to the campaign are even better known. They include industry giants like Coca-cola, PepsiCo, Kellogg, Campbell Soup, Kraft, and General Mills.
These and other companies on the list produce most of the products that line our grocery shelves. And not one of these companies wants you to know when GMO ingredients are included in their foods.
They won this round. But they’re on the wrong side of history. They can spend as many millions as they like. Sooner or later, GMO labeling is going to happen.
The California defeat isn’t the end of this. It’s the beginning.
“Let’s Get the Boycott Rolling—Please Sign the Pledge” Alliance for Natural Health, 11/13/12, anh-usa.org