This is “an exciting time for flavor!”
But then, that news comes from giant spice-maker McCormick. And they have a tendency to get excited about flavors.
According to a recent McCormick press release there’s a “new flavor confidence” in America. The evidence: The U.S. now consumes more than one billion pounds of spices each year.
Obviously McCormick is feeling confident about our new flavor confidence. So they’ve just released a Flavor Forecast for 2011. And it’s looking pretty tasty.
And also a little baffling.
McCormick predicts that a leading trend this year will be ‘craveable contrasts” that will “really take the taste buds to exhilarating new places.” But some of these “flavor pairings” are hard to imagine:
- Caramelized honey and adzuki red beans
- Mustard seed and vermouth
- Herbes de Provence and popcorn
- Green peppercorn and goat’s milk
Interesting. And I might like to try those flavors. But I sure hope none of them show up at Ben & Jerry’s.
I’m not feeling THAT flavor confident.
“McCormick® Flavor Forecast® 2011 Announces Top Flavors for the Coming Year” McCormick press release, 12/2/10, pwrnewmedia.com