Candy vitamins for adults (with arrested development)

Do you ever take your daily multivitamin and think to yourself, “Gee – I wish this was a candy pill!”

Unbelievable. One A Day recently introduced a new product called VitaCraves, described as “complete adult multivitamin gummies.”

That’s right gummies. For grownups. Human ADULTS! I’m still not entirely certain this isn’t a prank.

So let’s take a peek at the Supplement Facts panel. Just for laughs.

Sure, you’ve got your vitamin C – a whopping 60 mg! Vitamin D: 400 IU. Vitamin E: 40 IU. Well, what did we expect? After all, it’s candy – as evidenced by the three grams of sugars in every two-gummy serving.

In fact, the first two items on the ingredients list are glucose syrup and sucrose. You’ve also got some artificial flavors in there, food coloring, vegetable oil, and then – way at the very end of the list, dead last – vitamin E and zinc.

But an adult who takes his multivitamin in chewable gummies form is probably not the type who carefully scrutinizes nutrition labels.

One A Day also makes Multivitamin Gummies with Jolly Rancher Fruity Flavors and Sour Flavors for kids. The vitamin doses are a bit lower than the “adult” gummies. But don’t worry – the sugar content is exactly the same.