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Pure gold. Pure as the driven snow. Pure water.

There was a time when the word “pure” meant something. But these days “pure” is often pure hogwash.

For instance, if you’ve got a water bottle in the house, check the label. Almost certainly you’ll find the word “pure” prominently displayed. Unfortunately, there’s a good chance that it’s pure tap water.

According to a four-year study released by the environmental advocacy group National Resources Defense Council (NRDC), bottled water sold in the U.S. may be no purer than ordinary tap water. Because according to industry estimates, about 25 percent of all bottled water actually IS tap water – and some estimates place that percentage much higher.

The rest of the bottled waters – the non-tap waters – don’t fare much better because the FDA allows water that’s pumped from wells and treated with chemicals to be called “spring water.”

It’s a wonder they don’t try to market it as “Spring Water Plus!”

Obviously, not all spring water or tap water is created equal. In fact, tap water that’s filtered through a first-rate filter will probably be freer of contaminants than pure spring water – even if it comes from an actual spring.

The NRDC study tested 103 brands of bottled water and found that about one-third had contaminants that exceeded allowable limits of bacteria, synthetic chemicals, and even arsenic! So your chance of getting a little something extra in your bottle of pure water may be approximately one in three. Those aren’t really the odds I’m looking for when I pick out a bottle that says “pure” on the label.

So to be completely certain that your water is free of killer chemicals, your best bet may be to use a tap filtration system. But like different sources of water, not all systems are created equal. William Campbell Douglass, II, M.D., has personally selected a filtration system that he recommends to his readers. For information about this system, you can use the link below to read about the Doulton Water Filter; an easy-to-install, easy-to-clean, ceramic filter. It’s permeated with silver to trap and eliminate bacteria, and even removes fluoride from your tap water.

“Bottled Water: Pure Drink or Pure Hype?” National Resources Defense Council,