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Here's how telemarketers coax patients into taking their drugs

This reads like one of those cheesy chain letters…

Laura broke the link! She lost her job! Her husband left her!

But Laura didn’t cause her sudden doom by neglecting to forward an e-mail to 10 friends within the next 10 minutes.

No. Laura did something much more personal. She decided not to take her meds.

“Laura’s Story” appears on the website for Pleio Health Support Systems. That’s the company I told you about last week. They’re the ones that manage the GoodStart program that Walgreens uses to “encourage” people to take their prescription drugs.

Reading about Laura, you get an idea of how a GoodStart agent might be trained to work his powers of persuasion. If an agent calls and you admit you stopped taking your meds, then it’s story time!

You see, Laura stopped taking her meds based on a friend’s personal experience. Her friend suffered antidepressant side effects. She quit the drug and felt better.

So Laura quit her drug too. Then doom descended. She lost her job and her husband filed for divorce.

Now you don’t want THAT to happen to YOU, do you? Of course not. So be good and start taking your meds again.

Even if this is a true story (a big “if”), we don’t know if there’s a direct link between Laura’s depression and her losses of husband and job. But that’s the strong implication. And it packs an emotional punch.

That’s all a telemarketer… er, I mean “agent” needs to prey on the fears of someone with health concerns.

Sources:
“Laura’s Story” Pleio Health Support Systems, pleio.com

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